Millions of people around the world use the internet whether it is for entertainment or for business purposes or for communication so the internet has become a topic of interest for everyone. In recent times the number of internet users has been increasing rapidly.
So, In the age of modern technology internet marketing is spreading everywhere.
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| Well Definition Of Digital Marketing |
Due to the accessibility digital marketing in Nepal is mainly considered as advertising from Facebook Twitter Instagram etc but digital marketing is a great platform where a solid strategy and measure medium identification investment return assessment and mainly effort and mistakes to get the right and appropriate return.
What you will learn in this blog
- Well the definition of digital marketing
- Traditional marketing and digital marketing
- Key featured of marketing
- Benefits of digital marketing
- Traditional marketing
- Content marketing
- Search engine optimization(SEO)
- Search engine marketing(SEM)
- Social media marketing(SMM)
- E-mail marketing
- Affiliate marketing
What Is Digital Marketing?
In Digital marketing combination of two major words is Digital +marketing. Digital refers to digital channels like a social media, search engine optimization email marketing, blogging search engine marketing, etc. and marketing is the strategy buying or selling of product or services or good.
In simple language, digital marketing is referred to as a type of online marketing that uses an electronic device and the internet. Email marketing, social media marketing, SEO, SEM Blogging is th some major example of digital marketing.
In another way, digital marketing is the process by which the services brand, and product of any company are promoted using digital tools like Facebook Instagram youtube google affiliate video marketing and email marketing, etc to reach the most potential customer which the help of the internet.
Key Features and Benigit's of digital marketing
- Focus on the buyer.
- Consumer satisfaction.
- Less expensive.
- Effective and Most powerful than other marketing methodology.
- Fast revenue generates.
- Branding popularity in a very short time.
- Less manpower.
- An easy and simple way to promoting your services.
- Advertisiment Global market.
What is Traditional Marketing?
Traditional marketing is the common and typical mode of marketing that includes various offline advertising and promoting methods to reach the target audience. it is especially a conventional style of marketing strategy.
The conventional marketing process comes under the following major categories.
- TV (television)
- Radion Broadcast.
- Direct Mail.
- Telephone.
- Outdoor advertising.
These are the major tools of traditional marketing that helps reach targeted audiences. traditional marketing plays a vital role in reaching local audiences so, it's not online marketing but effective for local customer
Why Digital Marketing?
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| Digital marketing |
Digital marketing is lower cost and easy to implement than another type of marketing .it is more flexible and affordable marketing for every business
you know what one thing there is 48 million-plus mobile user current time in Nepal. and smartphone and other mobile device use for many purposes like as social networking online news reading communication watching online video email and other many countless activities. digital marketing can directly connect with them using your digital ads such as video ads text banners etc.
Types of Digital Marketing tool and strategies?
some of the most important online marketing strategies are listed below:
- Social medial marketing(SMM)
- Content marketing
- Search engine optimization(SEO)
- Search engine marketing(SEM)
- E-mail marketing
- Affiliate marketing
- Blogging
- Google Ads
- Google AdWords
- Inbound marketing
- Pay per click(PPC)
E-mail Marketing?
E-mail marketing is the highly effective and essential oldest digital marketing platform. at this time most of the digital marketer use it marketing strategy for sending email advertise special deals,traffice generate, and lead generates for company's brand and service.
It is the most effective and very easy way of connecting with your targeted audiance leads and traffic
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| E-mail marketing |
Email marketing is one of the simple and best way to make sales online product or services.
Advantages of E-mail marketing
- Easy to use and implement
- It can support make customer relationship
- Real-time marketing platform-tools
- Low cost and highly effective marketing strategy
- Easy to generate targeted leads and traffic for your brand service and website
- Time-saving
Disadvantages of E-mail marketing
- Difficult to manage customer list
- Connection speed is low
- Required email campaigns well design skill
- Well maintained and refreshed always
Importance of Social Media in Nepal | Advantages and Benefits Of SMM.
There are 4.1 billion email user in the global world in 2021. hence, email marketing is the most popular and effective marketing tools or strategies of every digital marketer.
Content Marketing?
content marketing is one of another digital marketing term. it covers all efforts of any digital business that uses content assets.
Blogpost infographics E-book video is all are property of content marketing. that help to build your brand awareness and generate click leads and conversing sales rate.
Blogging:
Blogging is defined as writing, photography, and another type of media platform where many writers share their view opinion on an individual's subject.
It is also known as an online simple and informational website platform displaying information in reverse sequential order with the newest or latest post
The word Blog is shortened version of its original name "Weblog" at this current time there is more than 580 million-plus Blog on the web search engine.
Blog post:
In Blogpost article help your industries exhibit the ability and generate organic traffic for your business service product and good. it ultimate give more opportunities to convert blog visitor into leads for your sales term.
Social Media Marketing:
Social media marketing is one of the most effective and most powerful free organic way to use social network like Facebook Instagram Pinterest Twitter LinkedIn etc it's a totally free and easy advertising platform for every digital marketer
Social media marketing comes under the following major categories
Search engine optimization is the method of optimizing your website to the first rank on the google search engine result page. that's help to make a large amount of free organic traffic and leads for your brand product and service.
What Is Affiliate Marketing?
Affiliate marketing is the process of promoting and selling a company product through social media content writing blogpost and other many more platform using the internet
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| Affiliate marketing for business |
There are many more affiliate marketing reputed companies in the world. Amazon, Flipkart eBay Clickbank Jvzoo Vetshop, etc these are the famous example of an affiliate marketing company
Who can Do Affiliate Marketing?
Everybody can do affiliate marketing but you have good knowledge of marketing strategies good communication skills basic computer skills high-speed internet and then choose the best affiliate company and product niches that are promoting and selling you.
in modern technology affiliate marketing is the fastest-growing industry in the world so it's more important and beneficial for consumers and businessmen.
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